Increase Your Follow-Through On Commitments

Seriously, this blew my mind.

I was listening to a podcast the other day and the guest shared something that made me stop in my tracks.

I knew that in this newsletter I had to share with you exactly what I found out and how you can take this information and apply it to your life.

So here it is.

Let’s talk about the neuro-linguistic power that resides in the words “I don’t” instead of “I can’t”.


Which one do you think is more empowering?

“I can’t keep overworking”


“I don’t overwork myself”

How about this one…

“I can’t have a drink”


“I don’t drink right now”

Hear the difference? The words “I don’t” are much more empowering than “I can’t”.

Why? Because it makes the decision part of our identity, instead something we are depriving ourselves of.

These words signal to the brain to align itself with the thoughts and behaviors that match the identity of “I don’t overwork myself” or “I don’t drink”.

As a result, you are much more likely to follow through on your commitments to yourself. The power you are using is identity, rather than willpower.

Identity is the most powerful force in human personality.

Let’s do another example.

Declaring, “I don’t do other people’s work”, versus, “I can’t care take people anymore”.


Can you hear it now?

Language is powerful, but so often we use it without thinking about how its repercussions can impact our life.


Speak with intention, and speak with words to empower not defeat.

Your Coach,

Brooke Taylor