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Healing The Success Wound by Brooke Taylor. Click here to order yours.

Why You Never Feel Good Enough, Even When You Are Achieving Everything

Why do I never feel good enough? If you have ever asked yourself that question after landing the promotion, hitting the goal, or checking every single box, this one is for you. From the outside, your life looks like proof that you are more than enough. On the inside, there is a quiet voice that keeps score and always finds you short.

I sat down with Maria Menounos on her Heal Squad podcast to talk about exactly where that voice comes from. We dug into the three roots of what I call the success wound, the pain that comes from mistaking success, achievement, and external validation for self-worth.

Watch the full conversation here, then let’s break it down together.

The empty cup that never stays full

One of my clients described it best. Her cup should have been overflowing. A full 401k. Making partner by 35. Consistently ranked in the top 15 percent. Caring for her kids and her mom at the same time. And yet, in her words, it was as if the cup constantly drained and demanded to be filled again.

That is the experience of so many of my clients, colleagues, and friends. Me included. We cannot seem to hold on to our accomplishments because the wound underneath demands to be treated over and over.

A success wound is the pain that comes from mistaking success, achievement, external validation for self-worth.

I call it the disease of more. It is the belief that your worthiness of love and belonging is contingent upon what you produce, achieve, or do, rather than the inherent goodness of who you are. No matter how much you achieve, it never feels like enough.

Root one: a culture that taught you that you are what you produce

The first root is cultural. Over the last 200 years, since the Industrial Revolution moved us from farms to factories, our value as people became how much we could produce in a given moment. That belief is baked into how we work today.

As an executive coach to women leading Fortune 500 companies, I see it constantly. They only feel valuable when they are producing, moving forward, and collecting external validation. The culture handed us the equation. We just kept solving for it.

Root two: the gold stars that shaped you

The second root is psychological, and it starts young. We notice our parents’ eyes get bigger when we show them the straight-A report card. Teachers and coaches hand out approval for living up to an ideal of goodness. So we learn to perform for connection, and we quietly suppress our authenticity to keep it coming.

For me, it looked like the daily drive with my dad to my all-girls school, where banners for Princeton, Harvard, Yale, Cal, and Stanford hung near my locker from the age of ten. I would tell him things like, if I am not the best, what is the point. When I turned a B+ into an A, his eyes would go wide and he would say, that’s my girl. That is how I learned to create connection with my father.

He meant well. He had crawled out of poverty and built a beautiful life for our family. I am not blaming him. But it still created the wound. Our success wound is not our fault. Looking at the consequences later in life, and healing them, is our responsibility.

Root three: the beliefs that whisper you are behind

The third root is emotional and spiritual. It is the collection of beliefs that infiltrate the lives of high achievers. I am only as good as my last piece of feedback. Other people can chase their big dreams, but I can’t. If it is not stressful, it is not successful. If I am not killing myself, I am not doing my best.

After coaching and researching more than 5,000 high-achieving women, I found they had three things in common. A childhood experience of learning their worthiness was contingent on what they produced. That empty cup feeling of inadequacy and restlessness. And a habit of chasing external validation to fill the cup back up.

What never feeling good enough cost me

I spent the first part of my career at Google, and it was perfect for my gold star chasing mentality. At 22, I was managing 80 million dollars in advertising revenue across Google and YouTube. I felt like I had arrived. Most people hate the what do you do for work question. I loved it, because I could borrow Google’s brand equity and prop my self-worth against it.

Then, within a single month, three things happened. My dad was diagnosed with terminal cancer. I admitted I had a drinking problem. And I was sexually harassed at work by my direct manager. I was up for promotion, this was before Me Too, and I stayed silent because I did not want to anger the very people whose approval I so desperately needed in order to feel okay.

Getting sober at 24 taught me more about my career than the halls of Google ever did. I learned that the root of addiction is not the substance. It is a spiritual emptiness that demands to be filled. I would leave recovery meetings, walk back to my desk, and look around at incredibly capable, completely unfulfilled, anxious achievers.

They have a spiritual malady, it’s just wearing business casual.

They were addicted to the high of the win, the chase, the approval, the promotion. And so was I.

Where healing actually starts

The first thing I tell my clients is that the job is probably not the problem. The wound is. So we treat the wound first.

We heal the success wound on three levels: emotional, mental, and behavioral. And for those who are willing, a fourth level, the spiritual one. The goal is not perfection. I like to say we are turning the volume of the suffering down and turning your strengths up.

If you are raising a little achiever

This is the question I get most from parents. How do we raise kids who love to achieve and also love themselves? Positive reinforcement around character and manners is necessary and good. What the data says to watch is how we reward achievement specifically. Reward not just the effort, but the resilience after setbacks. Things did not go as planned today, but you showed up anyway. You did not make the team, but look at the friends you made on JV.

And give them the frame I wish I had been given: my value comes from my being, not my doing.

You are not broken

If you never feel good enough, it does not mean something is wrong with you. It means a wound got installed a long time ago, by a culture, a childhood, and a set of beliefs that were never yours to carry. Lasting fulfillment can only come from reconnecting with your true self. Without that connection, no amount of achievement will ever feel like enough.

I wrote about the whole healing journey in my book, Healing the Success Wound. And if this post hit a nerve, that nerve is exactly where the work begins.

FEELING LIKE NO ACHIEVEMENT IS EVER ENOUGH? LET’S HEAL THAT TOGETHER. BOOK A FREE INTRO CALL TODAY.